Tuesday, August 2, 2011

TAM and Lufthansa reciprocal frequent flyer benefits

TAM and Lufthansa signed a Memorandum of Understanding In the coming months, the two companies will examine various forms of cooperation. The first step will be the implementation of codesharing on domestic and international routes. Other possibilities include the optimization of the two companies' flight schedules and linking TAM's frequent flyer program, Fidelidade, with Lufthansa's Miles & More, as well as reciprocal sharing of VIP lounges in a number of airports.
For Marco Antonio Bologna, President of TAM, the partnership with Lufthansa is in line with the company's strategy to seek alliances with leading companies in destination markets. "We are going to explore possible synergies between the two companies' networks, and in doing so, we can offer new choices for flights in both Brazil and Germany."

"Both companies are distinguished as innovators and for their high levels of quality and credibility. Our customers will soon benefit from our cooperation," added Jens Bischof, Lufthansa's Vice President for the Americas.
Paulo Castello Branco, Vice President for Planning and Alliances, adds that TAM will have a local partner in the German market with a broad service network.

Currently, the Lufthansa group offers 20 flights a week between Sao Paulo and its three hubs in Frankfurt and Munich (Lufthansa), as well as Zurich (SWISS). Passengers coming from Brazil's economic metropolis arrive at their destinations in Europe, Asia, the Middle East and Africa with only one stop, and rapid transfers. In addition, Lufthansa provides daily service to its Latin American destinations in Mexico, Caracas, Buenos Aires and Santiago, Chile (SWISS). In total, Lufthansa serves 192 destinations in 78 countries.

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